HELLO!

My name is Eduardo Reis, Art Director (by training) and curious (by conviction).

I have been on this road for over 20 years and I have already worked for several traditional agencies, a shopper marketing consultancy firm and even switched sides, being the Creative Director of an in-house agency for a technology group. Currently, I've been doing freelance work.

Throughout this journey, I've had the opportunity to work with practically all communication disciplines and for the most diverse advertisers.

In retail, I have done work for Shopping Malls such as Center Norte, Frei Caneca, Internacional Guarulhos and Páteo Itaquá, for large fashion retailers such as Besni, and I have also created materials for supermarket chains, such as DAV'Ó, Carrefour and Walmart . In technology, I created work for Samsung, LG, Oi Telecom and others. In food, I've worked for clients such as Mondelez, Pepsico, AMBEV, BRF and JBS. In the auto market, I've created everything from car launch events (Chevrolet Meriva) to films and a stand at Salão do Automóvel for the automotive sound brand (Pioneer). Speaking of this, I have also done work for major international Fairs, such as APAS and ABAV, from their conception to their completion.

My last experience was as a Creative Director for Grupo Transire. I worked for all 8 companies of the Group, together with the Marketing Director, meeting all their communication demands in the last year - 2020/21 - with the entire repositioning of TecToy standing out.

Before that, I was invited by Bia Cavalcante, from the Shoppermkt Group for a project to reformulate all communication at the POS for Nestlé's Child Care segment. We reviewed the packaging, taglines and brought new materials, seeking more relevant communication options, developing the strategy, concept and creative work for all six brands in the segment - Ninho Fases, Nestonutri, Papinhas, Neslac Supreme, Mucilon and NAN.

Between 2016 and 2017, I acted as the Creative and Planning Director at Promovisão, also coordinating the Studio and Digital teams - the latter, in particular, with a great challenge: with a team still under construction at the time, but which generated very cool results and a lot of learning.

During that time, we worked for Grupo D'Avó (a Brazilian supermarket chain), being responsible for all of its communication, along with its move to being more digital-focused. We have also created and produced the 2017 and 2018 editions of the largest supermarket expo in the world, APAS (managing all the communication for the expo and all the institutional work for the Supermarket Association during that year). We also changed the format of the ABAV EXPO, adding all of the expertise of over 20 years of experience in the field from the agency . We got major clients such as IBM (BU of Events) and Natura, with works focused on POS materials and we created exhibition stands and events for several brands that were regular Promovisão clients, such as Vult, P&G, Koleston, Risqué and M.Dias, here and outside of Brazil, at expos and exhibitions from each of their segments.

Previously, while at The Bullet Group, I was responsible for the main fixed clients of the agency: Oi Telecom, Shell Raízen, Brasil Kirin (Nova Schin), AMBEV, COMGÁS and Petrobrás (with its Liquigás account), with a decisive role in getting some of those accounts. For these clients, I took care of all of their communication, including Promotions, Activations, Events and POS materials for all of Brazil.

WHAT I HAVE BEEN DOING LATELY

In addition to the Art Direction freelance works, I have focused on acquiring new skills and improving others: I am learning 3D using Blender, I completed an UX Bootcamp by Tera, I immersed myself in the Hyper Island Data Driven Business course and, hopefully soon, I can join a little bit of Data Science and Data Viz to my portfolio.

All this, alternating taking Amora out on walks, taking care of Clarissa and Maria Júlia, and always counting on Juliana's support! : D