An iconic brand that has been a part of people's lives and holds a special place in the hearts of all Brazilians.
Who hasn’t had the chance to play on a Master System? Or perhaps a Mega Drive? Games like Alex Kidd, Golden Axe, and Castle of Illusion—and if none of these sound familiar, you’ve certainly come across Sonic at some point. For the older generation, there were also the stories told by Teddy Ruxpin. For the younger ones, the Galinha Pintadinha tablet.
In short, this brand has no shortage of history. And being part of its return to the market was an incredible experience. But this time, it’s not just about gaming—the goal is to become Brazil’s leading consumer electronics company. With the TecToy ON smartphone as the flagship product and a hub for other innovations, I worked directly with the Marketing team to coordinate all communication initiatives, including website revamps, video productions, seasonal campaigns, and packaging designs.
All of this was done with one goal in mind: to invite our consumers to join us, explore, and enjoy this NEW ERA together.
TecToy ON: The smartphone that arrived in style. And it even comes with free Bluetooth headphones!