Black ON, Price OFF

24 hours of deals, with 24 reasons to choose TecToy. And not just reasons… razons!

Black Friday is the most anticipated shopping event for consumers to finally grab that product they’ve been eyeing for a while. It’s the perfect time to make it happen, but with some serious savings. But how do you attract new customers to a freshly launched brand in a market dominated by well-established players with big media budgets?

The TecToy ON smartphone is our hero, the star of our entire strategy. The “ON” is part of every product in our line. So we decided to pair our biggest star with the hottest sales pitch for Black Friday: Black ON / Price OFF.

Within this theme, we’ve identified the key features of each product, transforming them into powerful buying reasons. We’ve taken the phrase that runs through every tagline on our product packaging, combined it with our flagship product—the ON smartphone—and presented 24 razONs for consumers to give TecToy a chance. 24 hours of deals, 24 hours of free shipping.

Are you ready to join the TecToy revolution?