Why Do So Many People Sing in the Shower… Right on the Beach? porque sim!
To reinforce Schin’s new brand concept—"Porque Sim!" ("just because", in a Loose translation) — and boost product consideration during the hottest season of the year, we created bold and engaging activations that strengthened brand presence on some of Brazil’s most vibrant beaches.
Ducha Schin:
Showers that only worked when you started singing.
Sunset Schin:
A massive beach party featuring a DJ, good vibes, and plenty of ice-cold Schin.
The results? Over 20,000 brand impressions and 1,700 participants in the Ducha Schin experience. A powerful way to turn a simple refreshment into an unforgettable brand moment.