inspired by the world’s most renowned artisanal cheesemakers, we created the Queijaria Faixa Azul — a brand experience designed to elevate the way consumers discover, serve, and pair premium cheeses.
In 2015, we developed a trade marketing platform for Faixa Azul and Serrabella cheese brands, aiming to strengthen their presence at the point of sale and across key consumer touchpoints. By optimizing category management and driving sales growth, this initiative went beyond a traditional activation — it became an immersive brand experience.
We educated consumers on cheese selection, pairing, and serving, transforming each interaction into a moment of discovery. To maximize impact, we designed three adaptable structure sizes, ensuring seamless integration into different retail environments. Additionally, a full suite of in-store marketing materials supported the campaign, enhancing visibility and engagement.
This innovative approach earned us a 2015 POPAI Award in Special Projects, reinforcing the power of brand storytelling in retail.
