How do you launch and sell an innovative product with legal restrictions in Brazil?
That was the challenge of this project. In-car DVD players arrived to bring convenience and mobile entertainment to consumers. However, Brazil’s National Traffic Code prohibits their use while driving.
So, how do we showcase the product’s potential and features while capturing the excitement of in-car entertainment - without breaking the law?
By creating a captivating film with an unexpected twist - sparking curiosity and demonstrating the immersive experience and power that only Pioneer can deliver.