the supermarket checkout became a check-in.
Our JOB was to craft a brand activation that would resonate across social media, spotlighting the dynamic co-branding of TAM and Coca-Cola. We aimed to disrupt daily routines, engaging our target audience amidst their busy lives by bringing an exhilarating experience directly to the point of sale.
Picture this: you purchase a six-pack of Coca-Cola, and suddenly, you're whisked from the supermarket straight to the airport. With a selection of predefined destinations, you and a companion could embark on an unforgettable journey.
This simple yet powerful mechanic delivered unique experiences, infusing passion and joy into the lives of our consumers.
